Forget about meetings. They are toxic. Don’t plan too much. Don’t hire people based on resume. This is only a few examples of unusual advice from 37signals owners – creators of Basecamp (project management tool), Ruby on Rails (online framework for programming), Highrise (contact managing tool) and many others.
They have created a great company and earned a lot of money on software in cloud. The book written by them is called “REWORK” and it helps you see the business world in a slightly different way.
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After months of preparations, countless hours spent working and analysing, you finally create your product. It has taken a lot of effort to get it done and you want to market it in the best possible way. The question is – should you keep your product the same for all countries or should you adjust it to specific markets?
Take PayLane for example. As you probably know, we offer online payments. Most people associate it with credit cards and they’re right. But (there’s always a but!) if you run an e-shop, you know very well that accepting just credit card payments is not enough, especially if you have multinational customers from around the world. And since, as cliché as it may sound, we really do want to help out our clients boost their business, we do everything to make it happen. That’s why we adjust our services according to the market’s needs.
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First it was Ireland, then Poland and now… Germany! Yes, you heard (read?) that right – PayLane launches in good ol’ Deutschland!
For years we have helped companies around the world grow and develop their online projects. Now also German businesses can expand to international markets or boost their domestic sales. Besides standard payment methods, such as credit and debit cards, German companies will now be able to offer their customers alternative solutions typical for specific regions, like Sofortbanking in Germany, Austria and Switzerland, wire transfers in Poland, Dankort in Denmark, Carte Bleue in France or iDEAL in the Netherlands.
We’re so excited to be expanding to Germany and we can’t wait to see how we can help German businesses – whether it’s a brand new startup or a corporation with 30 years’ experience!
Want to know more? Visit www.PayLane.de, drop us an e-mail at info@paylane.com or watch the video below!
[youtube http://www.youtube.com/watch?v=mOR0JRsr-DY&hl=pl_PL&version=3]
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Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed mums (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shopping in 2012 than in 2011. Moral? Make your shop mum-friendly – here are a few fun facts that will help you adjust your e-shop to mums’ needs.
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Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions – regarding your customers, employees and yourself – that every ecommerce business can, and in some cases should, follow.
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People often think that providing as many payment methods as possible is good, because customers can choose their favorite one. This should mean that the income will be greater; fewer people get discouraged by the lack of the payment method they prefer. Sounds logical, but it’s actually a minimal plan and there’s no guarantee it will work in every case.
If we try to go beyond the “convince to buy” approach, what is there that we might want to achieve? The first thing that comes in mind is “convince to buy again“. Make your customers become your regular customers. And how is it exactly related to payment methods?
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Chargeback is the new black. I hear about them on daily basis (maybe it’s because of my job?), also from my friends – about how they fought for their money with an evil merchant. Of course, it’s a great way of getting back what you paid for a faulty product or service, but before you initiate it, it might be worth knowing what it means for the seller and why it’s sometimes better to ask them directly for a refund, without getting banks involved in it.
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So you have a business idea. You’ve heard so much about startups going big, such as Square, Pinterest or Dropbox. At the same time, hundreds, if not thousands of new businesses failed and gave up after a few months. How do we increase our chances of launching a successful startup? By finding the right investor.
The good news is that there investment groups that do just that – look for interesting startups to help. The bad news? It’s harder than you think to get that help. However, there are certain things you can do to increase your chances of getting picked.
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The role of the customer service in building trustworthy online business is often underestimated. The merchants looking for online payment solutions often do not consider dealing with customers’ queries a necessity or treat it as a marginal issue. However, hiring and training your customer support service would help you on many different levels of communication with customers. It would also establish your company’s credibility and make your company worth recommending to others. What’s more, it will boost your sales.
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“The Lean Startup” by Eric Ries is a brilliant and insightful look into the world of startups that will change the way you approach your business and products. How can you do it? By implementing the manufacturing strategy.
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