Category Archives: PayLane

5 Simple Tips That Will Help You Find a Startup Investor

So you have a business idea. You’ve heard so much about startups going big, such as Square, Pinterest or Dropbox. At the same time, hundreds, if not thousands of new businesses failed and gave up after a few months. How do we increase our chances of launching a successful startup? By finding the right investor.

The good news is that there investment groups that do just that – look for interesting startups to help. The bad news? It’s harder than you think to get that help. However, there are certain things you can do to increase your chances of getting picked.

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Not All Brochures Have To Be Ugly And Boring

Corporate brochures don’t have to be boring. There are instances when taking a different approach to design actually pays off. Sometimes it’s good to break the mould. Designing a corporate brochure is not an easy task. First, the brochure needs to convey the company’s spirit. It also needs to show the products, inform about company’s politics… Not to mention it needs to be visually attractive. Quite a lot for a bunch of printed sheets of paper stacked together. At the end of the day, the most difficult task proves to be making an unforgettable impression on the reader.

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It’s Christmas Shopping Time! How Can Your Business Benefit From It?

Credit CardAs we all know, Christmas is the time of family gatherings, celebrations, eating and… shopping. And even though there’s still over a month till December 25, it’s high time you got ready for the flood of customers. A recent survey conducted by Liveperson shows that  the majority of shoppers will do their shopping in November, while 29% will do it already in October! And what’s even better, they’re feeling more optimistic this year, which may result in higher sales. How can your e-shop benefit from the Christmas shopping spree?

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Why Customer Service is Crucial for Running Online Business

Customer supportThe role of the customer service in building trustworthy online business is often underestimated. The merchants looking for online payment solutions often do not consider dealing with customers’ queries a necessity or treat it as a marginal issue. However, hiring and training your customer support service would help you on many different levels of communication with customers. It would also establish your company’s credibility and make your company worth recommending to others. What’s more, it will boost your sales.

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PayLane for StartUps, a Short Story of Creation

Take a retro rocket, spice it up with a flying superhero, add a pinch of subtle textures, mix together and leave to simmer. If only the process of creation was as simple as a cook-book recipe. In this case we could begin like this: take gallons of black coffee, hours of inspirational soundtrack and an occasional “eureka” moment… But, like with every project, this one begins with a concept.

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Meet Our New Business Developer

PayLane is expanding not only when it comes to our services (remember our Affiliate and Referral Programs? DevZone? E-commerce platforms plugins?), but also our team.

Who is our latest addition? His name is Damian Winkowski and here’s what he has to say about himself:

Hi folks, my name is Damian and I am New Business Developer at PayLane – I find potential customers and create tailor-made payment solutions for them.

In my free time I am a crazy sailor (so far I’ve conquered Sweden, Saint Petersburg and Amsterdam), runner and book-reader (although I’m a fan of Walter Isaacson’ “Steve Jobs” and Gary Vaynerchuk’ “Crush IT” and “Thank you Economy”, it’s Tolkien’s LOTR that I’ve read 10 times already!) interested in positive psychology.

If you are interested in PayLane products and solutions, email me at damian.winkowski@paylane.com

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